Difference between revisions of "Risk communication"
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| + | Risk communication needs to be considered at all stages of risk management. It is a sustained communication process established with a diverse audience about the likely outcomes of health and behavioural attitudes. The main goal is to engage communities in discussions about environmental and health-related risks to create public understanding about their outcomes and approaches to deal with them. Risk communication can be about specific health-related choices, e.g. the perceived risks associated with getting immunised, or related to behaviours, as the risks associated with sexual behaviour. This approach requires a profound understanding of the distinction between the different dimensions and models of behavioural sciences. | ||
| + | ==Ten golden rules for risk communication== | ||
| + | # Never lie | ||
| + | # Never say 'no comment' | ||
| + | # There is never an 'off the record' | ||
| + | # Be short, get to the point and always think of the audience | ||
| + | # Stay calm and confident | ||
| + | # Use simple language | ||
| + | # Stay in control | ||
| + | # It is OK to say "I don't know, but I'll find out" | ||
| + | # Don't speculate | ||
| + | # beware of reporters' tactics | ||
| + | |||
| + | ==What do people remember from an interview on TV:== | ||
| + | * 55% Body language (professional, interested, calm, nervous, intimidated etc) | ||
| + | * 38% Tone of voice (concerned, calm, worried, relaxed, happy) | ||
| + | * 07% Words (content) | ||
| + | |||
| + | In radio interviews, usually only 9 seconds of the interview will be used within the story they want to present. Make sure such a "sound bite" complies to the following: | ||
| + | * No jargon | ||
| + | * Simple language | ||
| + | * Positive active verbs | ||
| + | * Apply the "27/9/3 rule": Maximum 27 words, average 9 seconds, no more than 3 messages | ||
| + | |||
| + | The 3 C's of communication: | ||
| + | * Consistent content | ||
| + | ** Explicit information | ||
| + | ** Accuracy is key | ||
| + | * Clear message | ||
| + | ** Messages that leave no one guessing. | ||
| + | * Courtesy conveys respect | ||
| + | |||
| + | Another option of the 3 C's - clear, concise, consistent. | ||
| + | |||
| + | ==FEM PAGE CONTRIBUTORS 2007== | ||
| + | ; Contributors | ||
| + | : Vladimir Prikazsky | ||
| + | : Arnold Bosman | ||
[[Category:Health communication]] | [[Category:Health communication]] | ||
Revision as of 08:38, 27 March 2023
Risk communication needs to be considered at all stages of risk management. It is a sustained communication process established with a diverse audience about the likely outcomes of health and behavioural attitudes. The main goal is to engage communities in discussions about environmental and health-related risks to create public understanding about their outcomes and approaches to deal with them. Risk communication can be about specific health-related choices, e.g. the perceived risks associated with getting immunised, or related to behaviours, as the risks associated with sexual behaviour. This approach requires a profound understanding of the distinction between the different dimensions and models of behavioural sciences.
Ten golden rules for risk communication
- Never lie
- Never say 'no comment'
- There is never an 'off the record'
- Be short, get to the point and always think of the audience
- Stay calm and confident
- Use simple language
- Stay in control
- It is OK to say "I don't know, but I'll find out"
- Don't speculate
- beware of reporters' tactics
What do people remember from an interview on TV:
- 55% Body language (professional, interested, calm, nervous, intimidated etc)
- 38% Tone of voice (concerned, calm, worried, relaxed, happy)
- 07% Words (content)
In radio interviews, usually only 9 seconds of the interview will be used within the story they want to present. Make sure such a "sound bite" complies to the following:
- No jargon
- Simple language
- Positive active verbs
- Apply the "27/9/3 rule": Maximum 27 words, average 9 seconds, no more than 3 messages
The 3 C's of communication:
- Consistent content
- Explicit information
- Accuracy is key
- Clear message
- Messages that leave no one guessing.
- Courtesy conveys respect
Another option of the 3 C's - clear, concise, consistent.
FEM PAGE CONTRIBUTORS 2007
- Contributors
- Vladimir Prikazsky
- Arnold Bosman
